The Surfcleaner team is delighted to announce the appointment of Humberto Salgado as the new Regional Sales Director Southern Europe. With extensive international experience in the Pulp & Paper, Oil & Gas, Power Generation and other industrial applications during his tenure at Firefly, as well as significant involvement in the Medtech and Biotech sectors, Humberto is well-equipped to drive Surfcleaner’s commercial expansion strategy in Southern Europe.
“Joining Surfcleaner as Regional Sales Director marks a powerful new chapter in my professional journey—one where purpose and progress come together,” said Humberto. “After years of working across industries like Oil & Gas, Power Generation, Pulp & Paper, Medtech, and Biotech, I feel a strong calling to channel that experience toward something bigger: helping industries transition to more sustainable environmental practices. Surfcleaner’s mission to become a key player within wastewater treatment processes—helping to recover our planet’s most vital resource—resonates deeply with me, and I’m energized by the opportunity to scale this impact across my sales regions.”
Humberto emphasized the global potential of Surfcleaner’s wastewater treatment solutions, highlighting their ability to enhance water quality, reduce VOC emissions, and lower carbon footprints, thereby contributing to a circular economy.
“What drew me to Surfcleaner is the unique blend of forward-thinking innovation and genuine commitment to making a difference. The company was born from a powerful idea and has grown into a dynamic organization with a clear vision and strong momentum. There’s a real sense of purpose in the way the team works—collaborative, fast-moving, and focused on solutions that matter. I truly believe Surfcleaner is just getting started, and the road ahead holds enormous potential for transforming how industries approach sustainability and water stewardship.”
Humberto concluded:
“I look forward to contributing to Surfcleaner’s remarkable journey and assisting customers globally in accessing sustainable solutions that effectively address today’s environmental challenges.”
